Post by account_disabled on Mar 4, 2024 3:42:11 GMT -5
The higher these indicators are the better your performance will be. If the objective is to generate visits to the website the KPIs to consider will be the visits to the site generated by content marketing actions the number of unique users the average duration of the visit the percentage of newrecurring visits and traffic direct versus referral traffic. During the conversion phase the indicators linked to content marketing actions will be sales made in digital channels leads forms requests for information etc. registrations and subscriptions and the conversion ratio or percentage of actions. of consumption.
The conversion rate is equivalent to the objectives achieved based on the total number of visits. When what you are looking for is to exceed the expectations of your audience C Level Contact List which means greater income what you should measure is whether the content is satisfactory and invites the public to return . In this case the KPIs will include upsell revenue additional sales after the first conversion the percentage of returning customers number of users who return to buy and the The retention rate percentage who continue to consume the products or services after of a period in time.
In conclusion It is necessary to understand your business model to determine the objectives and define both the indicators and the context for data analysis. It is advisable to allocate of the time to reports and the rest to analysis and taking action. In what direction Always towards progressive customization to adapt content marketing strategies to the specific needs of your proposal. Related terms Definition Engagement SHARE RELATED POSTS MEDIA MANAGER Posted by Mercedes Martnez WHAT TOOLS CAN I USE TO CREATE AN ECOMMERCE BUSINESS Posted by Gene David Nieves.
The conversion rate is equivalent to the objectives achieved based on the total number of visits. When what you are looking for is to exceed the expectations of your audience C Level Contact List which means greater income what you should measure is whether the content is satisfactory and invites the public to return . In this case the KPIs will include upsell revenue additional sales after the first conversion the percentage of returning customers number of users who return to buy and the The retention rate percentage who continue to consume the products or services after of a period in time.
In conclusion It is necessary to understand your business model to determine the objectives and define both the indicators and the context for data analysis. It is advisable to allocate of the time to reports and the rest to analysis and taking action. In what direction Always towards progressive customization to adapt content marketing strategies to the specific needs of your proposal. Related terms Definition Engagement SHARE RELATED POSTS MEDIA MANAGER Posted by Mercedes Martnez WHAT TOOLS CAN I USE TO CREATE AN ECOMMERCE BUSINESS Posted by Gene David Nieves.